I wonder, do companies really benefit from placing an ad on Facebook? When it comes to ads on websites, I RARELY click them. But why? I'm starting to understand that I see ads as a type of spam, always showing up but never really asked for. Companies are investing A LOT of money on these ads and it seems like they aren't worth it. According to this blog, "The basic targeting options on Facebook are demographic; everything from gender to birthday. There is a keyword filter that is based on items from the profiles of Facebook users. That’s different from the search-based keywords of Google but it’s an interesting possibility if you’re looking for, say, fans of a particular rock band."
Apparently, they aren't targeting me very well because I can't care less about the ads. Something about them feel very generic and not very interesting. Maybe because I'm an Art major? lol.
